Toluna: A Platform for Market Research and Survey Participation

In today’s fast-paced world, businesses need to stay ahead of the curve by understanding changing consumer preferences and behavior. Market research and surveys are essential tools to gather valuable insights into customer needs and expectations. Toluna is a platform that provides a comprehensive suite of market research services, including survey creation, respondent recruitment, data analysis, and reporting. In this blog post, we will explore the features of Toluna and how it can benefit businesses and individuals.

1. What is Toluna?

Toluna is a leading provider of consumer insights and market research services. It was founded in 2000 and has headquarters in Wilton, Connecticut. The platform offers a range of services, including survey creation, community building, data analysis, and reporting. Toluna’s global community of over 30 million members provides a diverse pool of respondents for businesses to target.

2. How does Toluna work?

Toluna uses a proprietary technology platform to create and distribute surveys to its community of members. Businesses can use Toluna to create custom surveys or choose from pre-built templates. Toluna also offers a range of survey targeting options, including geographic location, demographics, and interests. Once the survey is live, Toluna’s community members can participate and provide feedback.

3. What are the benefits of using Toluna?

Toluna offers several benefits to businesses and individuals who want to conduct market research or participate in surveys. Some of the key advantages of using Toluna include:

– Access to a global community of over 30 million members
– Customizable survey creation and targeting options
– Fast turnaround times for survey completion and data analysis
– Robust data analysis and reporting tools
– Competitive pricing and flexible payment options

4. Who can use Toluna?

Toluna is suitable for businesses of all sizes, from small startups to multinational corporations. It is also ideal for individuals who want to participate in surveys and earn rewards. Toluna’s community members can earn points for every survey they complete, which can be redeemed for gift cards, cash, or other rewards.


Toluna is a versatile and user-friendly platform that offers a range of market research and survey participation services. It provides businesses with valuable insights into customer behavior and preferences, helping them make informed decisions. At the same time, Toluna’s community members can earn rewards for participating in surveys. With its global reach, customizable survey options, and competitive pricing, Toluna is an excellent choice for anyone looking to conduct market research or participate in surveys.

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