Creating high-quality content is only one part of the equation when it comes to running a successful blog. After you hit publish on a new post, the real work begins: promoting it to your audience. Hubspot is a leading marketing platform that has spent years perfecting their blog promotion tactics. In this post, we’ll share some of their top strategies for getting your Hubspot blog posts the attention they deserve.
1: Leverage Social Media
Social media is a powerful tool for promoting your blog posts, and it’s one of Hubspot’s favorite tactics. Share your post on all your social media channels, including Facebook, Twitter, LinkedIn, and Instagram. Don’t forget to add relevant hashtags and tag any influencers or brands mentioned in the post. Encourage your followers to share the post as well.
2: Repurpose Your Content
Repurposing your blog content into other forms such as infographics, videos, or podcast episodes can help you reach a wider audience. Hubspot suggests creating a SlideShare presentation of your post and sharing it on LinkedIn or repurposing it into a video for YouTube. These formats can help you reach people who might not have found your blog otherwise.
3: Email Marketing
Email marketing is an effective way to get your blog posts in front of your subscribers. Hubspot recommends sending a weekly or bi-weekly newsletter that highlights your latest blog posts. Include a catchy subject line and a preview of the post to entice readers to click through and read more.
4: Guest Blogging
Guest blogging on other websites can help you reach new audiences and earn backlinks to your own blog. Hubspot suggests identifying websites in your industry that accept guest posts and pitching them your ideas. Make sure your post is high-quality and provides value to their audience.
5: Paid Promotion
While Hubspot’s other tactics are free, they also recommend paid promotion for your blog posts. This can include running social media ads or using Google AdWords to promote your post. Paid promotion can help you reach a larger audience quickly, but make sure to set a budget and track your results to ensure a positive return on investment.
Promoting your blog posts is just as important as creating them. By leveraging social media, repurposing your content, using email marketing, guest blogging, and paid promotion, you can ensure your Hubspot blog posts get the attention they deserve. Keep experimenting with different tactics to find the ones that work best for your audience and goals.