When it comes to monetizing a website or blog, ad networks are one of the most popular options. Two of the biggest players in this space are Adsterra and Adcash. Both of these ad networks offer a range of ad formats, targeting options, and payment models. But which one is better? In this blog post, we’ll compare Adsterra and Adcash to help you decide which one is the right choice for your website.
1: Ad Formats
One of the most important factors to consider when choosing an ad network is the variety and quality of ad formats on offer. Adsterra offers a wide range of ad formats, including display banners, pop-unders, direct links, and push notifications. Adcash, on the other hand, offers fewer ad formats, including display banners, interstitials, and native ads. While both ad networks offer standard ad formats, Adsterra’s wider variety of options may make it more appealing to publishers who want to experiment with different ad types.
2: Targeting Options
Another important factor to consider is the targeting options available. Adsterra offers advanced targeting options, including geotargeting, device targeting, and browser targeting. Adcash also offers some basic targeting options, but not to the same extent as Adsterra. Adsterra’s more advanced targeting options can help publishers ensure that their ads are shown to the right audience, potentially boosting click-through rates and revenue.
3: Payment Models
Both Adsterra and Adcash offer a range of payment models, including CPM (cost per thousand impressions), CPC (cost per click), and CPA (cost per action). However, Adsterra also offers a unique payment model called “smartCPA”, which automatically optimizes ad campaigns to maximize conversions and revenue. This payment model can be especially appealing to publishers who prioritize conversions over clicks or impressions.
4: Support and Reporting
Finally, it’s important to consider the level of support and reporting available from each ad network. Adsterra offers 24/7 support via email and live chat, as well as detailed reporting that includes real-time stats, earnings breakdowns, and more. Adcash also offers support via email and live chat, but some users have reported slower response times. Adcash’s reporting is also less detailed than Adsterra’s, which may make it more difficult for publishers to track their performance.
Conclusion:
Overall, both Adsterra and Adcash offer a range of ad formats, targeting options, and payment models. However, Adsterra’s wider variety of ad formats, more advanced targeting options, and unique payment model may make it more appealing to some publishers. Additionally, Adsterra’s detailed reporting and 24/7 support may make it easier for publishers to optimize their ad campaigns and maximize their revenue. Ultimately, the best choice between these two ad networks will depend on your specific needs and goals as a publisher.
